WEEI sports motivation has axed “Big Show” big shot Pete Sheppard, another casualty of an economic climate that has devastated the media industry. “Anybody who’s ever seen ‘Broadcast News’ knows the nature of this business,” Sheppard told yesterday.

A brazen sports fan, Sheppard had a four-year agreement that wasn’t up until February 2011, but it permitted the station to terminate the agreement and cut him loose a year early. Sheppard, 42, who was pulling in a six figure salary, was given a disjointing package.

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