SparkFun Free Day

January 7th, 2010 | Author: Adam

Today at 11:00 am Eastern Time begins Sparkfun’s Free Day. Sparkfun is an electronics hobby website that sells a number of truly cool electronics tools & stuff, and today they’re giving away $100 worth of stuff per order (per household). Needless to say this is an moving day for geeks all over the world.

Unluckily, we’re 5 minutes into it as I write this, and Sparkfun’s server is hosed. This is an outstanding lesson in internet marketing, both what to do & what not to do. Of course, the promotion is an excellent scheme, however if they can’t carry out it, then they may wind up generating more dislike than customer loyalty.

We’ll just have to see what happens over the next hour or so. I’ll post a follow up, if I ever get through.

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