travel
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by travelandtourworld
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09 Sep 2025
The Kenya Tourism Board (KTB) has formed a strategic partnership with Visa to bolster the country̢۪s tourism industry by integrating Visa̢۪s expertise in digital payments and data analytics. This collaboration aims to improve the overall visitor experience, enhance tourism spending, and utilize data-driven marketing strategies to boost Kenya̢۪s position as a top travel destination.
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