Gwen Stefani accused of 'MAGA makeover' after promoting Lent prayer challenge

As the pop icon promotes a 40-day Lent challenge on the prayer and meditation app Hallow, she's facing accusations of undergoing a "MAGA makeover."

"Hey everyone, I just got my ashes, and I'm ready for Lent. This year, I'll be doing Hallow's 40-day Lent Prayer Challenge. It's going to be incredible. Check it out. God bless," Stefani says in the ad, which has been widely shared on social media.

One critic wrote on X, "How she went from being the coolest woman ever to this MAGA religious b---- is beyond me. Shame on her."

Another lamented, "Gwen Stefani's MAGA downfall is soooo disappointing."

"She ain't no hollaback girl anymore … she has the maga makeover…" another comment read, as the user referred to one of her hit songs.

One person simply wrote, "Ugh canceled."

Defenders have rushed to Stefani's side, calling out what they say as hypocrisy from those criticizing her for her faith.

"If being religious is now a MAGA thing, then maybe we should start dragging all your favorites who also share faith," one fan wrote.

Another fan hit back at the "MAGA" labeling, saying, "It's a huge disservice when we label people who just want to stay out of the political moment. Gwen represents millions who don't fit into these boxes. We should be careful."

One user quipped, "You're the only reason I'm still on this godforsaken app…"

Several other followers left heart emojis in support of Stefani.

This isn't the first time Stefani has teamed up with Hallow.

She first announced her collaboration in December 2024, as she launched a 25-day prayer challenge for Advent, another partnership with the app that invited her fans to engage in prayer and meditation ahead of Christmas.