Pastor leading Target DEI boycott calls MAGA, Trump 'roaches' in Easter sermon

Rev. Jamal Bryant, pastor for New Birth Missionary Baptist Church in Atlanta, compared President Trump and Republicans to cockroaches in a political Sunday sermon.


Pastor leading Target DEI boycott calls MAGA, Trump 'roaches' in Easter sermon
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"Roaches only start running when you turn the lights on. As long as the lights are out, they're going to be comfortable," he began. "I came to give a warning, Elon Musk, the light is getting ready to come on! Donald Trump the light is getting ready to come on! JD Vance the light is getting ready to come on! MAGA the light is getting ready to come on!" 

"Welcome because the roaches will check in, but they won't check out, the lights are coming on!" he added.

Bryant also gave his congregation an update on the Target boycott, saying it had been successful, but the fight was not over.

In February, he called for a 40-day "fast" from shopping at the retail giant during Lent to protest its scaling back of DEI initiatives.

He touted that Target had lost "$12 billion" since the boycott and had pledged to give $2 billion to Black businesses by July 31. 

However, he said the company had not met them on their other three demands, so the boycott would continue.

White House spokesperson Harrison Fields responded to Bryant's remarks in a statement to Fox News Digital.

"Pastor Bryant should remember this verse, 'Do not judge, and you will not be judged. Do not condemn, and you will not be condemned. Forgive, and you will be forgiven.' - Luke 6:37," he said. 

Jamal Bryant did not respond to a request for comment.

Fox Business' Daniella Genovese contributed to this report.

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