Sydney Sweeney turns up the heat with jaw-dropping photos ahead of lingerie line launch

Sydney Sweeney announces the launch of her new lingerie line, Syrn. The "Euphoria" actress shared a series of jaw-dropping photos ahead of the Jan. 28 drop.


Sydney Sweeney turns up the heat with jaw-dropping photos ahead of lingerie line launch
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"I was in the 6th grade with DDs. I hated the bra I had to wear," Sweeney said in a statement via a press release obtained by Fox News Digital. "When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of Syrn.

"I wanted to create a place where women can move between all the different versions of who we are," she continued. "I love working on cars, I go waterskiing, I'll dress up for the red carpet then go home to snuggle my dogs. I'm not one thing, no woman is.

"Lingerie is such a fun way to express yourself," she added. "You get to feel feminine, and you get to feel powerful. You get to keep it all for yourself, if you want."

Syrn offers 44 sizes, ranging from 30B to 42DDD, with most styles under $100. The lingerie line is structured into four core personas that shape the style of the pieces: Comfy, Playful, Romantic and Seductress.

Her brand was also backed by Ben Schwerin, a partner at private equity firm Coatue. 

According to TMZ, Sweeney and her team received a permit from FilmLA to shoot near the Hollywood sign. However, they did not have permission to climb or touch the sign. 

In an email sent to TMZ, the Hollywood Chamber of Commerce, which owns the intellectual property rights to use the image of the Hollywood sign, confirmed that Sweeney did not have clearance to go that far. 

"There was no permission granted to do this, as is required," the Hollywood Chamber of Commerce told the outlet.

Representatives for Sweeney did not immediately respond to Fox News Digital's request for comment.

The LAPD told Fox News Digital that there is currently no investigation. "No crime was committed," the representative stated. 

In a statement to Fox News Digital, Hollywood Chamber of Commerce President and CEO Steve Nissen, said, "The production involving Sydney Sweeney and the Hollywood Sign, as reported by TMZ, was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it. 

"The Hollywood Chamber of Commerce owns the intellectual property rights to the image of the Hollywood Sign so that anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so. The Hollywood Chamber of Commerce did not grant a license or permission of any kind to the production involving Sydney Sweeney as reported by TMZ, nor did anyone seek a license or permission from the Chamber for that production."

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