To win, Harris should talk more about working-class needs and less about Trump | Dustin Guastella

The 2024 campaign has entered the final stretch and, as polls tighten, it seems Kamala Harris plans to lean into attacking Donald Trump as a threat to democracy.

This is hair-raising stuff. And the campaign thinks that menacing warnings like these will motivate some urgency to march to the polls for Harris. The only problem is that voters, especially working-class voters, seem uniquely uninspired by the appeal.

The Center for Working-Class Politics (CWCP) recently tested a variety of political messages on voters in Pennsylvania, a key battleground for both campaigns, to determine what kind of rhetoric is working to nudge blue-collar voters toward Harris. In collaboration with the polling firm YouGov, we polled a representative sample of 1,000 eligible voters in Pennsylvania between 24 September and 2 October 2024. We asked respondents to evaluate different political messages that they might hear from Harris and Trump, and to score them on a scale of favorability.

All of this suggests that the messaging pivot is a big mistake.

Ironically, if Democrats are keen to defend democracy they would do well to stop talking about it. Instead, they should try to persuade voters on an economic vision that seeks to end offshoring and mass layoffs, revitalize manufacturing, cap prescription drug prices and put working families first.

In other words, they should sound less like Democrats and more like populists.