Brittain Resorts & Hotels and EOS Hospitality Bring Next-Level Luxury to Myrtle Beach with a $58 Million Resort Overhaul

Ocean Reef Resort has received a $15 million upgrade, with all towers featuring redesigned guest rooms boasting sleek finishes and contemporary amenities. Enhancements to common areas will further elevate the resort̢۪s refined, family-friendly atmosphere, seamlessly blending style and comfort.

Compass Cove Resort, benefiting from the most extensive investment of over $23 million, has undergone a full-scale transformation across all buildings. Guests will experience spacious, upgraded accommodations with thoughtful details that celebrate the charm of Myrtle Beach. The reimagined lobby and shared spaces have been designed to foster relaxation and connection, ensuring an enhanced guest experience from the moment of arrival.

Brittain Resorts & Hotels has been a cornerstone of Myrtle Beach̢۪s hospitality industry, managing 30 hotels and resorts along with more than 40 restaurants and bars. With a portfolio of over 4,700 rooms, suites, and condos, the company has welcomed generations of travelers, playing a key role in establishing Myrtle Beach as one of the nation̢۪s premier vacation destinations.

Renovations began in October 2024 and are scheduled for completion by April 2025, with all resorts remaining open throughout the process. Thoughtful planning ensures minimal disruptions, allowing guests to enjoy their vacations while the resorts undergo these transformative upgrades.