Sunday, 04 Dec 2022

Baja California Sur Promotes Sustainable and Regenerative Tourism

Baja California Sur presents a campaign to attract digital nomads and promote tourism in the state.


Baja California Sur Promotes Sustainable and Regenerative Tourism

Mexico's Baja California Sur offers you all kinds of adventures, spectacular views, and countless ways to have fun as a tourist and to make new temporary homes as a digital nomad.

You can choose between all possible destinations. You decide when to take a recommendation, investigate more on your own or let yourself be guided by instinct. You could connect with yourself and everything that surrounds you, traveling safely and sustainably, in harmony with communities and biodiversity.

Choose the products and services offered by local people, and let their faces bring your route to life. Enjoy everything that Baja California Sur and its people have for you.

The Government of Baja California Sur and the Airbnb platform announced initiatives to promote tourism and figures on the economic impact of the platform in the state and promote the state as one of the most critical hubs in Latin America for digital nomads.

According to internal company data, in the first six months of 2022, stays of 28 days or more in Baja California Sur booked through the Airbnb platform accounted for 16 percent of total nights booked.

As the first step in this alliance, a campaign was presented in La Paz, Baja California Sur, primarily aimed at digital nomads, that is, remote workers who, thanks to technology, work from any city, showing the benefits that the state offers them.

This campaign is the first of its kind that will feature a collaboration between Airbnb and the Tourism Trust of the State of Baja California Sur.

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