Connect Barbados Returns in June 2025, Signaling Strong Tourism Recovery and Business Growth for the Island

Organized by Barbados Tourism Marketing Inc. (BTMI), Connect Barbados serves as a crucial platform where leading travel buyers and local tourism suppliers converge to foster meaningful business partnerships and showcase the best of what Barbados has to offer. The 2025 edition will also celebrate the much-anticipated return of the Connect Barbados Awards, recognizing outstanding contributions by media and trade partners in promoting Barbados globally.

The global tourism industry was significantly disrupted by COVID-19, and Barbados was no exception. However, according to the World Travel & Tourism Council (WTTC), Barbados has shown remarkable resilience and recovery, with visitor arrivals steadily increasing throughout 2023 and 2024.

Connect Barbados 2025 not only represents a return to form but also a springboard for future growth. As the Caribbean region faces increased competition, Barbados continues to innovate by leveraging its cultural assets, natural beauty, and hospitality excellence.

Tourism authorities are also focused on sustainability, aiming to balance growth with environmental stewardship and community well-being. This approach is guided by frameworks such as the Caribbean Sustainable Tourism Policy, which Barbados endorses.