High-End Experiences in Mexico's Inland Destinations

Tesoros Experiences is a technology platform that offers stays in emblematic places of Mexico with high-value packages that include accommodations in high-end boutique hotels and visits to restaurants affiliated with the exclusive Tesoros de México consortium.

This newly launched digital platform provides consumers with high-quality content videos that inspire travelers to discover places in Mexico through carefully designed travel itineraries to enjoy the country's unique culture and cuisine as best as possible with transportation in luxurious SUVs and expert guides during the tours.

"This is a unique service because no one in Mexico sells travel experiences by video nor has several such agreements with local hotels and restaurants. Instead, we produce hundreds of videos with different unique experiences in Mexico that relate to the product of Tesoros de México, who give travel agencies their online marketing," says Alfonso Sumano, President of Zoi Media Group, the technology, and travel company that created the platform.

Sumano, who has been an expert in international tourism promotion of Mexico for more than 22 years, explains that instead of consumers reading long itineraries can know the experiences of the trips through inspiring short videos, in addition to processing their reservations immediately on the digital platform that has been designed to serve travel agents and promoters.

"An allied agent sends a link from the videos to their client to get inspired and say which one would like to experience," Samano explains. Then, the agent registers on the platform and writes the client's name, the number of people, and travel dates. After this, an agent lead is generated and credited a 10 percent commission for booking with Treasures Experiences.

This innovative initiative focuses on the North American market, an area with a high demand for travelers looking for gastronomic, cultural, nature, and wellness experiences in attractive historical destinations in Mexico. "The idea is to invite the American customer to see Mexico differently beyond the beaches. Let them see that it can be an enriching experience as going to Europe or Southeast Asia due to its culture, markets, gastronomy, wellness, and service, in non-beach destinations," adds Sumano.

To better explain Tesoro's Experiences, Alfonso Sumano gives an example of Route of the Volcanoes, a multi-day tour through the center of the country, starting the itinerary in Mexico City.