Hot travel trend has people 'townsizing' by visiting quaint American towns

As Americans begin to embark on their summer vacations, a new travel trend has people seeking "quaint" destinations.

"Americans are seeking simplicity and will travel to find it," the press release notes. People are opting "for quaint, comfy respites in America's small towns."

"The trend toward small towns offers different benefits for different generations," it adds. 

The report adds that 67% of Gen Z are "more likely to see a vacation as an opportunity to live out their small-town fantasies."

Indiana-based travel adviser at Travelmation, Amy Thomasson, told Fox News Digital she is seeing the trend spark near her home.

"The New Baden/French Lick area is a perfect example of townsizing," said Thomasson.

"These travelers are less interested in ticking off the boxes of what everyone says they should do on vacation and instead turning to more experiential trips where they can make memories in a new and exciting location," she added. 

Thomasson says she's noticed the trend become very popular with more clients seeking easy weekend getaways.