How AI is Transforming the Events Industry: Enhancing Human Connections and Content Creation at IMEX America 2024

At IMEX America 2024, the conversation around artificial intelligence (AI) in the events industry reached new heights. In a session led by Gevme̢۪s Veemal Gungadin and ExpoPlatform̢۪s Mykyta Fastovets, industry leaders explored how AI is reshaping the landscape of meetings and events. The key takeaway? AI is a collaborative partner, not a replacement for the human touch.

Just 18 months ago, many event professionals feared that AI might replace human jobs. However, that fear has transformed into fascination as AI is now viewed as a tool to augment, not replace, human efforts. AI is proving to be particularly impactful in areas like content creation and curation, where it helps event organizers convert vast amounts of conference material into valuable resources like white papers.

While AI's influence continues to grow, the irreplaceable value of in-person interactions remains a key asset. Trust in AI is expanding, but face-to-face experiences are still critical in building authentic connections and creating memorable experiences that AI alone cannot replicate.

The panelists shared several AI tools they use to streamline operations, including: