Friday, 11 Jul 2025

Ireland's Halloween Campaign Successfully Doubles Awareness, Winning New Visitors

With autumn travel now in the spotlight, Tourism Ireland is promoting Halloween as a compelling reason to visit the island during this season. A multi-country campaign launched in mid-September, aimed at capturing potential visitors ahead of key autumn holiday booking periods. Although Halloween is celebrated worldwide, many are unaware that it originated on the island of Ireland over 2,000 years ago within Celtic culture.


Ireland's Halloween Campaign Successfully Doubles Awareness, Winning New Visitors
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With autumn travel now in the spotlight, Tourism Ireland is promoting Halloween as a compelling reason to visit the island during this season. A multi-country campaign launched in mid-September, aimed at capturing potential visitors ahead of key autumn holiday booking periods. Although Halloween is celebrated worldwide, many are unaware that it originated on the island of Ireland over 2,000 years ago within Celtic culture.

The campaign has gained significant traction in its first month:

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