Ireland Captivates Australia and New Zealand with Slow Travel Experiences and Nature-Focused Adventures

Millions of readers across Australia and New Zealand are being introduced to a slower, more meaningful way to travel as six influential travel journalists immerse themselves in the natural beauty, culture, and communities of Ireland. Hosted by Tourism Ireland in partnership with Fáilte Ireland and Tourism Northern Ireland, the week-long familiarization trip offers a firsthand experience of Ireland’s new global campaign, Ireland Unrushed.

The Ireland Unrushed campaign taps into a key insight: four out of five international tourists who opt for destinations beyond the typical sun-soaked holiday are actively seeking a sense of exploration and connection. Responding to this, Tourism Ireland has launched an international storytelling initiative across digital, video, and social media platforms to inspire a slower-paced, nature-rich Irish experience.

From peaceful boat tours and forest escapes to culinary delights and wellness encounters, the campaign highlights Ireland as the perfect antidote to hurried, overcrowded tourist hotspots. Through this lens, the island̢۪s lakes, rivers, woodlands, castles, and small-town hospitality shine as the core of the travel narrative.

At Strokestown Park House & Gardens, the group explored Ireland̢۪s rich heritage and vibrant horticulture, uncovering stories from the island̢۪s complex history while wandering through its serene and beautifully maintained gardens. The itinerary continued with a serene boat tour to the fairy-tale-like Clough Oughter Castle, dramatically situated on a lake in County Cavan.

An overnight retreat at CABÜ by the Lakes in Killykeen Forest Park gave the visitors a chance to unwind in stylish cabins nestled in nature. This was followed by a rejuvenating wellbeing session at Farnham Estate, where spa treatments and forest walks further reinforced the theme of relaxation and wellness.

The second leg of the trip brought the group to County Fermanagh in Northern Ireland, where water, wilderness, and local culture converged into unforgettable moments. A scenic expedition with Erne Water Taxi offered an intimate exploration of Fermanagh̢۪s tranquil lake system and its picturesque island landscapes. The journey continued with a flavorful stop at Boatyard Distillery, where visitors sampled premium handcrafted spirits and gained insight into the artistry fueling Northern Ireland̢۪s thriving craft distillery scene.

Outdoor adventures were rounded out with a kayaking excursion on Lough Erne with Blue Green Yonder, offering a peaceful encounter with the waterway̢۪s beauty and biodiversity. The journey concluded with a flavorful culinary tour led by Enniskillen Taste Experience, where the group sampled local produce and heard the stories behind each dish from passionate artisans.

The Ireland Unrushed campaign doesn̢۪t end with this trip. Its reach extends far beyond the journalists̢۪ journey, with a multimedia rollout across key international markets including the United Kingdom, United States, Canada, Germany, France, Spain, Italy, and the Netherlands. Collectively, the campaign is expected to reach over 70 million people, making it one of the most far-reaching tourism promotions from the island to date.

As millions of potential travelers read about these experiences in the weeks and months ahead, Ireland is poised to welcome a new wave of visitors seeking depth, connection, and tranquility on their next adventure.