LOTTE HOTELS & RESORTS Boosts Global Expansion With Sabre SynXis Integration

Sabre Hospitality, a division of Sabre Corporation, a prominent global provider of travel industry software and technology, has officially become the primary reservation platform for LOTTE HOTELS & RESORTS.

This transition signifies a major achievement for LOTTE HOTELS & RESORTS as they adopt the cutting-edge features of Sabre's SynXis Central Reservation System (CRS). This strategic shift will simplify their reservation processes and improve distribution capabilities across their entire portfolio. It will also enhance retailing opportunities and support the company̢۪s expansion goals, both in South Korea and internationally.

With this strengthened partnership, LOTTE HOTELS & RESORTS will implement several advanced Sabre Hospitality solutions to elevate the guest experience and boost operational efficiency. These solutions include:

As the largest hotel group in Korea, LOTTE HOTELS & RESORTS operates 35 hotels in seven countries. Their growing brand portfolio includes SIGNIEL, a premium landmark brand; LOTTE HOTELS, a classic upscale option; L7 HOTELS by LOTTE, a lifestyle brand; LOTTE City Hotels, catering to business travelers; LOTTE RESORT, designed for family vacations; and VL, a premium senior residence. This diverse range of offerings ensures that LOTTE meets the needs of a wide variety of guests and travelers.