MATTA Launches First-Ever Muslim-Friendly Travel Fair at WTC Kuala Lumpur

The Malaysian Association of Tour and Travel Agents (MATTA) is set to host the first-ever MATTA Muslim Friendly Travel Fair (MFTF), a unique event focusing on the growing Muslim-friendly travel market. Taking place on 18–19 October 2025 at WTC Kuala Lumpur, the Fair promises a specialized experience for travelers seeking culturally respectful, family-oriented, and accessible travel options.

The MATTA Muslim Friendly Travel Fair is a pioneering event aimed at showcasing destinations, products, and services tailored to Muslim travelers' specific needs. This fair will offer an intimate, focused environment with 115 booths from licensed tour operators, travel agencies, and various tourism providers, all located within the expansive 2,700-square-meter space in Tun Razak Hall 4, WTC Kuala Lumpur. The event promises a comprehensive collection of Muslim-friendly travel options, including halal food services, prayer facilities, and family-friendly attractions, ensuring that travelers can plan their trips with confidence.

Unlike the larger MATTA Fair at MITEC, MFTF is specially curated to meet the growing demand for Muslim-friendly travel experiences and will attract both Muslim and non-Muslim visitors alike, offering something for everyone interested in culturally respectful travel.

MATTA, one of Malaysia̢۪s leading tourism bodies, is spearheading this initiative as part of its ongoing mission to provide innovative travel solutions. The event is made possible with the support of key partners, including:

Their collaboration reflects a shared commitment to enhancing the standards of Muslim-friendly tourism while positioning MFTF as the ultimate destination for travelers planning their next trip.

The MATTA Muslim Friendly Travel Fair will be held from 18–19 October 2025 at WTC Kuala Lumpur, conveniently located in the heart of the city. Visitors can access the venue easily via public transport, with on-site parking available for those who prefer to drive. The Fair is open from 10:00 AM to 9:00 PM each day, offering ample time for attendees to explore the various exhibits and interact with travel professionals.

The event̢۪s prime location at WTC Kuala Lumpur offers a central venue that enhances accessibility for the public, ensuring that all visitors, from local residents to international tourists, can easily participate.

MATTA̢۪s launch of the Muslim Friendly Travel Fair underscores its dedication to the Muslim travel market, which continues to expand globally. This fair presents an opportunity for travelers to discover destinations and travel services that meet the needs of Muslim tourists, including facilities for prayer and halal dining. Visitors will also have access to a wide range of products catering to families seeking culturally sensitive travel experiences.

Beyond the traditional elements of Muslim-friendly travel, the Fair also responds to the growing demand for inclusive travel options for all families, not limited to just Muslim travelers. By offering products and services aligned with Muslim-friendly values, MATTA is enhancing the overall tourism ecosystem in Malaysia, further solidifying the country̢۪s role as a global hub for Muslim-friendly tourism.

Malaysia̢۪s tourism sector is set to experience significant growth with the introduction of MATTA̢۪s Muslim Friendly Travel Fair. By catering to the Muslim travel segment, Malaysia can attract more international visitors, particularly from regions where the demand for Muslim-friendly travel experiences is on the rise, such as the Middle East, Southeast Asia, and South Asia.

The MATTA Muslim Friendly Travel Fair contributes to Malaysia̢۪s growing reputation as a leading destination for Muslim travelers, complementing the country̢۪s existing offerings and initiatives designed to support halal tourism. The event will likely inspire other international destinations to adopt similar strategies, driving more Muslim tourists to Malaysia in the future.

Visitors can attend the MATTA Muslim Friendly Travel Fair to explore the various travel options available, whether they̢۪re planning a leisure trip, a family holiday, or even religious pilgrimages such as Umrah and Hajj. Travel agencies and tour operators interested in exhibiting at future events can learn more about participation through MATTA̢۪s official website.

Additionally, travel professionals looking to enhance their Muslim-friendly offerings will find ample networking opportunities at the Fair, which could lead to potential partnerships and collaborations.

The MATTA Muslim Friendly Travel Fair is set to transform the tourism landscape in Malaysia, making it more accessible, inclusive, and tailored to the needs of modern travelers. With its focus on halal travel, the event serves as a crucial milestone for the growth of Muslim-friendly tourism in the region, reinforcing Malaysia̢۪s position as a key player in this rapidly expanding market.

By attending this groundbreaking fair, travelers and industry stakeholders alike can explore new destinations, discover family-oriented travel solutions, and connect with top-tier exhibitors in the Muslim-friendly tourism space. Don̢۪t miss the chance to experience all this at the WTC Kuala Lumpur on 18-19 October 2025!