The Data Appeal Company awards Brazil's top destinations for sustainability at ABAV Expo 2024

This Index assesses various factors, including environmental management, economic impact, social equity, and governance practices.

It is based on the renowned European Tourism Indicator System (ETIS) created by the European Commission.

By analyzing proprietary and third-party data, including online reviews, KPIs and satellite environmental monitoring data, Data Appeal uses the index to provide valuable insights into how well destinations are balancing tourism growth with sustainability efforts.

It not only helps destinations identify areas for improvement, but also guides them in implementing effective strategies to enhance their overall sustainability and attractiveness to visitors.

The winners for 2024 were:

These destinations were recognized for their innovative practices in environmental protection, effective management of tourism pressures, and social-cultural inclusiveness.

This reflects a positive shift in the tourism development model and presents an extraordinary opportunity for the country.

Our Destinations Sustainability Index shows that all sustainability-related indicators are on the rise, positioning Brazil as a key player in the future of tourism.

He also shared findings from the company's proprietary Destination Sustainability Index, which highlights Brazil's progress in sustainability metrics, indicating a 2-percentage point increase overall since 2019.

Destination management saw a substantial improvement of 7.8 points, while the management of overtourism rose by 1.8 points.

Recent data shows that while international arrivals in 2023 have almost reached pre-pandemic levels, rising from 46% in 2020-2021 to 93% in 2023, the focus must now shift to high-quality, sustainable tourism to ensure long-term resilience.