travel
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by travelandtourworld
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08 Sep 2025
Oravel Stays Limited, the parent company that oversees the OYO brand, has revealed a shift in its corporate identity to a more expansive name, PRISM. This change is positioned as more than a fresh logo; it is a new charter aligned with the company̢۪s steady growth and widening focus across the world̢۪s hospitality landscape. PRISM combines OYO̢۪s hallmark budget stays with curated premium hotel portfolios, holiday rentals, longer-stay solutions, and professional co-working venues, presenting consumers with a clearly organised, cohesive, and higher-calibre range of travel choices, all delivered under a single, striking banner.
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